| 文章发表时间:2011/2/24 |
| <标题>conflict, how to change ------------------------------------------------------ |
| <内容> 132B2C e-comnike air max merce in China in 2008 FY undercurrents. Since the emergence of e-commerce has impacted the ground floor shop clothing market, and the face of this situation, the traditional garment enterprises do not seem to find a better solution, the tide can only have rushed to B2C. However, the network for the traditional clothing still a stranger to the field of enterprise, the enterprise into the network in a lot of problems and challengescheap oakley sunglasses encountered. Internet sales platform is self-building or outsourcing, or the use of strong popular third-party platform? Direct sales or distribution? Online and offline is a single brand or multi-brand work? How to avoid the traditional agency distribution system and online conflict, how to change the old restrictions on the sale of thinking? The road to e-commerce business is not easy. E-commerce Traditional garment enterprises to face the embarrassing situation of this transition, although it also attempts to reconcile north face fenali this contradiction, but has yet to find a better solution. These problems are challenging the wisdom of the enterprise. If not positioned according to their own sales model to select the appropriate network, then Feast of those rushed to the traditional B2C businesses, the harvest may not be booming, but the loneliness and worry. Of course, the garment enterprises OCS is already an irreversible trend, a lot of apparel companies are aware of this, but the clothing company's network marketing is not as simple as the legend. Garment enterprises "Pathfinder" B2C, often think that a piece of "experimental field" is a white one, jordan shoes actually it is "'full of weeds." Clothing enterprises to join the e-commerce is the development of corporate strategy issues, how to solve the balance of online and offline channels is the real challenge. Strong skill who, who can balance better, who can sort out the store and online marketing relationship between the two different channels will go farther faster. In which "electronic" only a means, business is the goal. With China's online shopping consumer groups on the clothing brand awareness, love the different, and net purchases of all ages spending power and materialistic differences, must make the future of China's apparel e-commerce market is multi-level, diverse ecology. Chinese clothing e-commerce has yet to be excavated many of the blue ocean. In the near future, those who stop to watch the traditional clothing business, is bound to enter the e-commerce, the impact of future market structure, clothing onlinechi flat iron shopping market will show burgeons, contending situation. (Text / Ji Ming) |
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